Case Study
Make.comPipedriveHunter.ioSnov.io
Pipedrive Contact Enrichment & Auto-Creation Pipeline
Watches Pipedrive for new organizations, finds verified contact emails via Hunter.io and Snov.io as dual-source fallback, and creates populated person records eliminating the manual research step between company discovery and outreach.
Our Approach
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The client's SDR team was spending hours per week looking up contact emails for newly added Pipedrive organizations before they could begin outreach. We built a Make.com scenario that triggers on new org creation, passes each through an email discovery sequence using both Hunter and Snov.io, then routes results based on confidence score before writing the person back into Pipedrive.
Key Features
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- Real-Time Pipedrive Org WatcherMonitors Pipedrive for new organization records and immediately triggers the enrichment pipeline.
- Dual Email Discovery with Fallback LogicQueries Hunter.io first; routes to Snov.io as secondary if no result maximizing email find rate across both databases.
- Iterator + Router for Bulk ProcessingUses Make's Iterator module to process multiple contacts per org and a Router to handle found vs. not-found outcomes separately.
- Conditional Pipedrive Person CreationOnly creates a person record when a valid email is returned keeping the CRM clean.
Results
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SDR contact research time reduced from hours to zero
